National Science Museum of Korea Hosts CES 2026 Innovation Award Honorees for Overseas-Expansion Talks
National Science Museum of Korea invited author Sun Lee to keynote AGAIN CES 2026, presenting megatrends from his on-site CES 2026 research; Innovation Award honoree teams attended and discussed overseas expansion.
Following his invited keynote at "AGAIN CES 2026," Lee sat down with the award-winning teams to discuss how their technologies can enter global markets
DAEJEON, South Korea, January 26, 2026 — Sun Lee, a tech author who covers CES and MWC on the ground each year, met with the CES 2026 Innovation Award honoree companies at "AGAIN CES 2026." The special program, hosted by the National Science Museum of Korea, paired his invited keynote with an exhibition of the honoree companies. Lee shared feedback with each team on taking their award-winning technologies into overseas markets.
"AGAIN CES 2026," held at the Science Hall on January 24 and 25, was organized to bring the innovations from CES 2026 in Las Vegas to the Korean public. The program paired expert lectures, including Lee's invited keynote, with an exhibition floor of CES 2026 Innovation Award honorees. The honoree companies included Fawoo Nanotech, a CES Innovation Awards honoree in both 2025 and 2026 for its nanobubble generator; uniuni corp, a 2026 honoree for Restroomguard Savvy; and firms including Geeks Loft and Crosshub.
At the event, Lee met with each of the honoree companies at their booths. Drawing on his years of on-the-ground research at CES, MWC, and other global technology events, he discussed global market-entry strategy with the teams and offered practical feedback on how their products could position for expansion beyond Korea, from how to frame their technology for overseas buyers to which markets and channels fit each product.
"These are strong technologies that already earned recognition on the CES stage," said Lee. "The next question is how they travel. That is the conversation I wanted to have with each team."
Lee is a technology author whose books include the bestselling "Tesla Master Plan," with a new book on SpaceX forthcoming. He researches CES, MWC, and other major technology events on the ground each year and publishes his analysis through the TechNorns newsletter.
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